From Classroom to Keyboard: How Itawamba Community College’s Online Business and Marketing Management Program Boosted Enrollment and Earned National Recognition

Five years ago, Itawamba Community College in Mississippi made a major change to its Business and Marketing Management Technology Program by transitioning it into an online format. This move resulted in a significant increase in enrollment as it allowed adult students from the community to access the program and further their education while managing other commitments. The program, led by Jodi McCrimon, aims to prepare students for successful careers in sales and marketing.

The program offers a diverse range of courses in business, marketing, and management, including classes on advertising and internet marketing. Students also participate in hands-on projects such as building a website, writing a business plan, and conducting case studies. Through these projects, students gain valuable practical experience that prepares them for success in their chosen field.

Itawamba Community College has been recognized as one of the top 10 online community colleges in the nation by BestColleges.com. This accolade further solidifies the college’s reputation for excellence in online education. In addition to offering an online Business and Marketing Management Technology Program, Itawamba Community College also offers a variety of other online programs that allow students to further their education while balancing work and family commitments.