Meta’s New Cross-Posting Feature: Bridging Instagram and Threads for Seamless Content Sharing

Meta is currently working on a new feature that could improve interactions between its services. The company’s microblogging service, Threads, which was developed to compete with X (formerly Twitter), is considering the integration of cross-posting with Instagram. This feature would allow users to post images to both Instagram and Threads at the same time. Some Instagram users have already noticed a new option in their account settings that allows them to enable cross-posting to Threads through a toggle switch in the menu, although this feature is still in the testing phase and not yet available to all users.

Initially, cross-posting will only be available for sharing images and not Instagram Reels or vertical videos. Users will need to manually upload any videos they want to share on Threads, even if cross-posting is enabled on their Instagram account. An interesting aspect of this feature is that when posting an image from Instagram to Threads, the caption will automatically become the post’s text on Threads. However, hashtags used in the cross-posted caption may be removed automatically since Threads does not currently support hashtags like those used on Instagram.

In addition to testing cross-posting, Threads is also experimenting with other new features such as automatically archiving old posts and introducing real-time search results for select users. A new tool has been introduced that allows users to save drafts, take photos directly within the app, and share content and stories on Facebook using a functionality similar to the existing cross-posting tool for Facebook.

These new features aim to enhance the user experience and offer more convenience within the Threads platform. As Meta continues to test and refine these features, we can expect them to become more widely available in the future.