Peachtree Corners: Vanguard in Technological Road Safety Efforts Amid Soaring Traffic and Cyclist Numbers

Peachtree Corners, Georgia, sees a staggering 62,000 cars passing through daily with up to 600 bicyclists crossing the busy roadway each Saturday. The city’s Assistant City Manager, Brandon Branham, is acutely aware of the dangers posed by these statistics. In fact, he highlighted the alarming figures of 1,000 cyclist deaths and 130,000 injuries in crashes across the country annually. With a rise in pedestrian fatalities, the city views anyone not in a vehicle as a “vulnerable road user” and is focused on using technology to enhance safety at intersections.

To this end, Peachtree Corners’ Curiosity Lab serves as a testing ground for cutting-edge technology. One such tool being tested is the Spoke Companion App. This app allows cyclists and drivers to see each other on the road and potentially prevent collisions that could result in injuries or fatalities. The city plans to put this technology to the test during an upcoming pro cycling race.

In addition to this technology, Peachtree Corners is exploring other measures to increase overall road safety. For instance, digital signage will be used to alert drivers and cyclists of potential hazards on the road. Through these efforts, Peachtree Corners hopes to see a decrease in fatalities and an increase in overall road safety for all users.

Overall, Peachtree Corners recognizes that technology is still emerging when it comes to enhancing road safety for vulnerable users. However, they remain committed to protecting all users by leveraging advanced tools like Spoke Companion App and digital signage while exploring additional measures that may be necessary for safer streets for everyone.