The outgoing CEO of Bell, a Swiss meat processor, has shifted the focus of the company towards convenience, sandwiches, and salads over the past 13 years. He predicts that laboratory meat will soon become part of everyday life as he reflects on the image of butchers when he completed his apprenticeship 50 years ago.
The CEO acknowledges that social norms and values have changed over time, affecting the recruitment of apprentice butchers today. The company is working on better communication and training opportunities to attract more apprentices. He emphasizes the importance of apprenticeships as a pathway to management positions within the company and advocates for fair wages for apprentices during their training.
There is a growing trend towards plant-based meat substitutes and organic products, driven by concerns for animal welfare and the environment. Bell has diversified its product portfolio to include plant-based meat substitutes and other label products. Despite challenges with taste, naturalness, and price, Mr. Wyss believes that the market for meat substitutes will continue to grow.
As he prepares to step down as CEO, Mr. Wyss plans to start a consulting company in the food sector and spend more time motorcycling. He reflects on strategic investments and challenges faced by Bell during his tenure, expressing confidence in his successor’s ability to lead the company forward into a future where it continues to innovate and adapt to changing market conditions while remaining committed to quality and sustainability in its products.
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