Brewers Bounce Back: Optimism for Robust Summer Beer Sales with the Olympics and 2024 EURO Championship Football Tournament.

As the Olympics and 2024 European Championship football tournament approach, global brewers are anticipating a successful summer with robust beer sales. Despite facing a decline for several quarters, major brewers like Heineken and Carlsberg have reported growth in the first quarter, indicating positive momentum. Anheuser-Busch InBev also reported smaller-than-expected drop in volumes in the first quarter, further boosting their confidence.

Carlsberg’s chief executive, Jacob Aarup-Andersen, expressed optimism about beer volume growth in mature markets like western Europe. He noted that events like the Olympics could help drive sales, especially considering less extreme weather conditions compared to previous years. Slowing inflation is also anticipated to aid beer volume growth as companies gradually reduce their price hikes. Rising costs of ingredients like barley and aluminum led to rapid price increases in recent years. Now, companies are shifting their focus towards volume growth as a revenue driver rather than relying solely on price increases.

Heineken and Carlsberg have seen growth in the first quarter after facing a decline for several quarters. This marks the first quarterly growth in over a year for companies like Heineken. Anheuser-Busch InBev also reported smaller-than-expected drop in volumes in the first quarter, indicating positive momentum. The upcoming summer Olympics in Paris and the 2024 European Championship football tournament are expected to further boost beer sales. Overall, global brewers are looking forward to a promising summer with positive growth prospects in the beer market.