Unscripted Content and Data-Driven Strategy: Barstool Sports’ Secret to Boosting Engagement Among Younger Demographics

During the first SVG Digital Engagement Forum, Barstool Sports’ Brian Fitzsimmons discussed the importance of unscripted content in increasing engagement among their younger demographic. The company has found success in sharing content on social media platforms and digital spaces, whether they are in the studio at their NYC office or at major sporting events.

Fitzsimmons highlighted how Barstool Sports balances pre-planned and spontaneous content, leveraging the creativity of their creators to keep their audience engaged. He also discussed how their use of data and metrics is refining their digital strategy, ensuring that they are delivering content that resonates with their audience.

One of the key factors that drives engagement among Barstool Sports’ audience is the uniqueness of their company. Fitzsimmons emphasized this during the forum, highlighting how they stand out from other companies in the industry by taking a more irreverent and humorous approach to sports and entertainment.

To learn more about Barstool Sports’ digital strategy and hear more interviews and industry-related conversations from the 2024 SVG Digital Engagement Forum, be sure to visit SVG’s YouTube channel.