Unraveling AMP Consent: Understanding and Adjusting Data Collection on Mobile Pages

As a journalist, I would rewrite the article as follows:

When accessing mobile pages created with Google AMP technology, it is important to be aware of the consent settings specific to these pages. These settings may need to be adjusted when visiting non-AMP BBC pages.

Visiting an AMP page involves some essential data collection that is necessary for the web page to function properly. This data is stored on your device without your explicit consent. You can find more information about the necessary data that is collected on our website.

In addition to the essential data collection, there are optional data collection settings that you can consent to when using AMP pages. By agreeing to data collection, you allow us to display personalized ads that are relevant to your interests, even when outside of the UK. More information about how we personalize ads in collaboration with our advertising partners can be found on our website.

If you do not wish to receive personalized ads, you have the option to click “Reject data collection and continue.” Please note that you will still see advertisements, but they will not be tailored to your preferences. You can modify these settings at any time by clicking on “Ad Choices / Do not sell my info” located in the footer.

Managing your consent settings on AMP pages is crucial in ensuring that your online experience aligns with your preferences regarding data collection and personalized ads. By being informed and making choices that suit your needs, you can have a more tailored and enjoyable browsing experience on AMP pages.