The Fears of Small Business Owners: The Uncertainty of TikTok’s Ban Leaves Many in Limbo

With over 1.7 billion subscribers globally, TikTok’s algorithms are known for catering to users’ preferences, attracting both praise from marketers and criticism for being addictive. This has left many small business owners in the Twin Cities on edge, as they express concern over the potential ban of the popular social media platform.

Esme Murphy, from CBS Minnesota, recently spoke with a local business owner whose company, the Formidable Genealogist, focuses on helping individuals analyze and understand DNA test results in depth. The ban of TikTok could potentially impact how this business connects with its target audience and markets its services.

The uncertainty surrounding the fate of TikTok has left many small business owners unsure of how they will adapt to potential changes in their marketing strategies. The popular social media platform has become an essential tool for reaching and engaging with a wide audience, making its potential ban a significant concern for those who rely on it for business growth.

As the debate continues over whether or not to ban TikTok in the United States, small business owners are left wondering how they will adapt to any changes that may come their way. The Formidable Genealogist is just one example of a business that may be impacted by a TikTok ban.