Subscription-based model gaining traction in Omaha as businesses cater to changing consumer needs

Two new businesses in Douglas and Sarpy County, Swing365 in Gretna and Cloud 9 Billiards Club in Millard, offer subscription-based access to their amenities. Swing365 provides around-the-clock access to a golf simulator for a monthly fee, catering to the needs of golfers like Jon Schuetz who appreciate the flexibility to practice whenever they want. Similarly, Cloud 9 Billiards Club offers unlimited access to pool tables for subscribers, a model that owner Tommy Lacarbo believes will be successful in Omaha based on its popularity in other cities.

This subscription-based model is gaining traction and is expected to reach a market size of over $900 billion by 2026. University of Nebraska-Omaha business professor Brent Clark explains that this model benefits businesses by providing consistent revenue and ownership of the service. This flexible and convenient method of access to recreational facilities is gaining traction, offering benefits to both business owners and customers alike.

As this model continues to expand, Clark anticipates that it will be adopted by more industries. For Lacarbo, owning and operating Cloud 9 Billiards Club is a chance to grow his business while using a successful and evolving model that aligns with his passion for pool. This subscription-based model has proven to be highly effective, with subscribers like Molly McGuire enjoying the convenience of being able to access these facilities at any time, whether they want to practice in the middle of the night or with a friend during the day.