Soda Brand Faces Class-Action Lawsuit over Gut Health Claims

In a recent development, Poppi, a well-known soda brand, is facing a class-action lawsuit filed by a consumer who claims that their products do not deliver the gut health benefits advertised on their labels. The lawsuit was brought forth by Kristin Cobbs, who purchased Poppi drinks based on their marketing that touted them as prebiotic sodas with the slogan “Be Gut Happy. Be Gut Healthy.” However, Cobbs discovered that the drinks only contain around 2 grams of prebiotic agave inulin fiber, which she believes is insufficient to provide any real benefit.

Research cited in the lawsuit suggests that consuming 7.5 grams of agave inulin daily for three weeks did not provide meaningful prebiotic benefits. Cobbs argues that any potential prebiotic benefits from drinking more Poppi would be outweighed by the increased sugar consumption from the drinks. She is seeking monetary relief for herself and other similar customers who may have been misled by the marketing of Poppi products.

Poppi, based in Austin, Texas, has stated that they stand behind their products and believe the lawsuit is baseless. They intend to vigorously defend against the allegations. The case highlights the growing trend of functional beverages that claim to improve health and wellness. Sales of prebiotic and probiotic drinks in the U.S. have more than tripled in the past year, according to data from consulting firm AlixPartners. As the lawsuit against Poppi progresses, it will be interesting to see how it impacts the larger landscape of the functional beverage industry.