Small but Mighty: The Obsession with Garden Gnomes at Augusta National Golf Club

Augusta National Golf Club in Augusta, Georgia is known for its prestigious green jackets, but a new must-have souvenir has emerged in recent years – a two-foot-tall garden gnome. This cheerful little white-bearded guy made his debut at the Masters in 2016 and has since become the most sought-after item among visitors.

Upon entering the grounds at Augusta National, patrons quickly discover that finding a gnome is no easy task. These gnomes have become more popular than traditional golf memorabilia like shirts, mugs, and sandwiches. They have inspired various offshoots like Christmas ornaments and t-shirts, attracting fans of all ages.

The demand for these gnomes is so high that patrons line up outside the merchandise shop well before it opens at 7 a.m. in hopes of securing one of the limited gnomes available. The value of these gnomes has skyrocketed since their introduction, with some fetching prices as high as $6,999 for older models. This year’s gnome is averaging around $300, making it a worthwhile investment for those lucky enough to snag one.

For many patrons, acquiring a gnome is a highlight of their Masters experience. Some carry their gnomes with them throughout the day, while others choose to save them as collectibles. The excitement and anticipation surrounding these gnomes only add to the magic of visiting Augusta National for the Masters tournament.

In 2024, another edition of the iconic garden gnome was unveiled on March 22 on social media platforms, further fueling demand for this coveted item among visitors to Augusta National Golf Club.

The popularity of garden gnomes at Augusta National has continued to grow over time and they are now seen as an essential part of any visit to this historic golf course during the Masters Tournament.

For those lucky enough to get their hands on one of these adorable little creatures, it’s important to consider whether to keep it as a cherished memento or sell it for a substantial profit.

Overall, the addition of garden gnomes as a must-have souvenir at Augusta National Golf Club only adds to its appeal and charm during one of golf’s most prestigious events.