Leeds United has announced a new partnership with Red Bull, who will become their new front-of-shirt sponsor. This deal also includes Red Bull taking a minority stake in the club. The agreement is set to bring in new commercial revenues and provide additional capital investment for the team. The partnership is scheduled to begin at the start of the 2024-25 season and the minority stake will help Leeds compete both on and off the pitch as they aim for promotion from the Championship.
Red Bull’s addition to Leeds United’s roster is seen as a historic milestone for the club, empowering them to achieve their full competitive potential. Chairman Paraag Marathe expressed his excitement about the partnership, stating that it will be valuable for the club as they look to secure their future success. Unfortunately, Leeds missed out on promotion to the Premier League following their 1-0 defeat to Southampton in the play-off final.
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