In light of the global foodtech crisis, there is a critical need for technologies that can provide peace and security to residents. Oshi, a company founded by veteran vegan activist and board member Ofek Ron three years ago, is leading the way in developing sustainable fish products. With international recognition and success, Oshi’s vegan salmon product is sold in restaurants across the US.
Ron emphasizes the importance of investing in foodtech for food security in Israel and reducing dependence on imports, which can lead to food shortages during crises. As an alternative protein field grows, it aims to replace traditional meat and fish products with plant-based or cultured alternatives. This shift is crucial for combating climate change and ensuring food sustainability in the future.
Israel’s influence in developing foodtech technologies can have a global impact by exporting these technologies and establishing production lines within the country. This creates job opportunities and strengthens its food security.
Oshi’s competition is not about rivalry but about raising awareness and creating sustainable alternatives to traditional meat and fish products. Ron envisions a future where plant-based proteins are widely available and accepted as the norm by investing in food science and innovation. He advocates for more young people to pursue careers in food science to bring positive changes in the industry.
In conclusion, by focusing on developing innovative and sustainable food technologies, countries like Israel can work towards a more secure and environmentally friendly food future while addressing global food challenges caused by unsustainable practices.
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