New Beginnings for Cartier: The Luxury Brand Undergoes a Leadership Change as Louis Ferla Takes Over the Helm of Its Most Profitable Division

Richemont, a luxury goods group led by Johann Rupert, is undergoing changes in management. The group announced that Louis Ferla, who has been the head of the Vacheron Constantin brand for seven years, will take over as head of the most important revenue and profit generator, Cartier. This significant change in leadership comes after Nicolas Bos was appointed as the new CEO of the entire Richemont Group in mid-May.

Cartier is the most important brand within Richemont, generating over 10 billion euros in turnover. With Bernard Arnault, the head of LVMH, rumored to have ambitions to acquire Cartier, there is much speculation surrounding the brand. However, Rupert has made it clear that neither Cartier nor Richemont as a whole are for sale.

Under the leadership of Cyrille Vigneron, Cartier has seen significant success. The brand has focused on classic designs and marketing strategies that have appealed to a younger generation. Vigneron, who is stepping down after eight years as CEO, will take on the role of Chairman of Cartier Culture & Philanthropy in 2024. This transition coincides with the appointment of Nicolas Bos as the new CEO of Richemont.

Louis Ferla, the incoming head of Cartier, has a long history with Richemont