Meta’s New Image Tagging System: Clarifying the Use of AI in Online Content

Meta has recently made changes to its image tagging system, replacing the label ‘Made with AI’ with ‘AI Insights.’ This change was prompted by feedback from professional photographers who felt that the original labeling was too broad and resulted in misunderstandings. The new tag aims to provide users with more information about how AI has been employed in an image, allowing them to make informed decisions about its authenticity.

Initially, images created or edited with AI were labeled as ‘Made with AI.’ However, this tag applied to both images that were entirely generated using AI tools and those that received some editing using AI-based software. As a result, some photographers expressed concern that even minor edits made using AI would still result in the same label, creating confusion for users.

In response to this feedback, Meta has decided to update its labeling system. The company now uses industry-standard indicators to determine if an image has been created or edited with AI. If an image meets these criteria, it is labeled as ‘Made with AI.’ However, the company acknowledges that some labeled content may include only minor edits made using AI-based tools. To address this issue and provide users with more context, Meta has introduced the ‘AI Information’ tag.

By clicking on the ‘AI Information’ tag, users can learn about the extent of AI use in an image and why it was labeled as such. Meta’s website now provides additional information clarifying that previous labels did not always meet user expectations and providing more context around how content is labeled.

Overall, these changes are designed to improve transparency and accuracy in Meta’s image tagging system, making it easier for users to understand how technology is being used in their content.