Maximizing Marketing Strategies: The Power of AI Unleashed in Croatia’s Artificial Intelligence Marketing Club

The Croatian Association for Artificial Intelligence held its first Marketing Club meeting in Zagreb on Tuesday. The theme of the event was “Unlocking the Power of AI: Personalized Marketing Strategies.” Tena Turčinović Barukčić, head of the Marketing Club, led the discussion, which brought together numerous experts and enthusiasts in the field.

Goran Vujasin, COO and head of performance at Younited agency, shared how their initial skepticism about AI was overcome when they used an AI tool to streamline a visual solution that saved them time. Branimir Karačić, VP of Marketing at Sofascore, discussed how their team actively optimizes data within their products using AI technology. Tanya Ariana Bendis, director of operations and marketing at Omnisearch, highlighted how AI solutions save time in tasks like content creation and episode cutting for social media.

The Marketing Club will meet monthly to cover various topics, with speakers and dates announced on the association’s LinkedIn profile or digital calendar. The discussions at the first meeting showcased the increasing use and benefits of AI in marketing strategies across different industries.