Learfield’s Coyote Sports Properties Names Travis Hawks General Manager, Promises Exciting New Game Day Activations for South Dakota Athletics.

Travis Hawks has been named the general manager of Learfield’s Coyote Sports Properties, the multimedia rights holder and sports marketing arm for the University of South Dakota athletics. Hawks expressed his enthusiasm and dedication to leading the organization and the university’s athletics program to new heights with his expertise in business development, strategy, relationship building, and team leadership.

Prior to joining Learfield in 2017, Hawks served as the Senior Manager of Business Development at Wyoming Sports Properties. During his time in Wyoming, he exceeded sales targets by creating and selling innovative sponsorship packages, establishing strong relationships with local, regional, and national partners, and expanding revenue streams. He also developed customized partnerships with businesses to connect their brands with the University of Wyoming’s dedicated fan base.

Hawks’ accomplishments at Learfield include receiving the Learfield Chairman’s Club honor in 2022-23, the Deal of the Year award in 2023, and achieving recognition as a multi-time goal hitter. South Dakota associate athletic director for fan engagement, Jarren Duffy, praised Hawks as a proven leader known for building relationships and implementing creative solutions. Duffy is excited about new and exciting game day activations under Hawks’ leadership at Coyote Sports Properties.

Before joining Learfield or Wyoming Sports Properties, Hawks gained experience in sales roles with the Helena Brewers Professional Baseball team and the Mobile BayBears Professional Baseball team. He demonstrated a track record of driving revenue growth and increasing game day attendance for both organizations.