Travis Kelce shared that his relationship with Taylor Swift has been a game-changer for both his personal life and career. Speaking at Cannes Lions, the NFL champion revealed that dating Swift helped him reach a new audience of her fans, known as Swifties.
The podcast he hosts with his brother Jason Kelce, New Heights, saw a dramatic increase in interest after Travis began dating Swift. The show, which originally had humble beginnings with dog food sponsors, now has the potential to choose high-profile sponsors due to its newfound popularity. Prior to dating Swift, Travis was already well-known for his success with the Kansas City Chiefs, but his relationship with the pop star helped him expand his audience and brand.
To accommodate their diverse audience, including diehard football fans and young girls, the Kelce brothers have made efforts to simplify their content while still keeping it engaging for everyone. Their podcast has over 2.4 million subscribers on YouTube, with episodes garnering hundreds of thousands of views. Brands like Crown Royal Canadian Whiskey have started to show interest in partnering with them, and they are grateful for the support and look forward to more exciting opportunities in the future.
Overall, Travis Kelce’s relationship with Taylor Swift has been instrumental in helping him grow both personally and professionally. With their podcast gaining more popularity and their personal brands growing, they have been presented with numerous opportunities for sponsorships and collaborations.
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