Brands are capitalizing on the momentum of the Hot Sale event by extending their online offers until next Sunday as part of the Hot Week event. This comes in response to strong demand from consumers and the need to sell excess stock due to the economic recession. Discounts of up to 70%, 2-for-1 deals, and interest-free installment plans are being offered by various brands and platforms like Mercado Libre and Storecloud.
During the CACE marathon, 984 participating stores launched over 15,000 ‘mega offers’ and ‘bomb offers’, along with banking promotions and logistical benefits. Financing options, including 12, 18, or even more interest-free installments, have proven to be the key driving factor behind increased sales during this event. Many companies have reported significant growth compared to previous years, with more consumers taking advantage of these financing options.
The success of this year’s Hot Sale event is evident in the increase in page views and sales on platforms like Mercado Libre, which offers over 3.5 million products with various discounts and financing options. More than 15,000 SMEs and 1,000 major brand stores are participating in this extended event, offering a wide range of products with fast nationwide shipping. Financing and fast shipping have been the priorities for both buyers and sellers, leading to a significant increase in sales and purchases during this event.
Consumers have shown a preference for making strategic and analytical choices during this crisis, focusing on savings and making intelligent purchases. This is evident in the more stable interest in offers between 10 am and 1 pm compared to previous events. Clothing, electronics, food, beauty items, travel experiences have been the most sought-after products during the Hot Sale event reflecting consumer priorities in the current economic climate.
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