From Niche to Mainstream: The Rise and Success of Reddit in the US, but challenges in Spain

Reddit, the social network that went public on March 21, has shown promising figures so far. With 131 million weekly users in the US, it consistently ranks among the top 10 traffic pages in the country. However, in Spain, Reddit lags behind YouTube, Instagram, and even LinkedIn in terms of Google searches over the years.

Reddit is a unique social network that is structured into topic-specific forums and emphasizes anonymity. Users can engage in a wide range of communities on the platform, covering diverse topics such as solo travel, memes, diabetes, and car hatred. Each community is moderation by volunteers, creating a space for genuine human interaction. In Spain, the largest communities on Reddit include r/Spain, r/lmdshow, and r/ubius, focused on streamers and video games, reflecting the popularity of humor and gaming in the country.

Despite its recent growth