From Ashes to Rebirth: Local Business Owner Overcomes Devastating Fire and Looks to the Future

Fire officials responded to a devastating structure fire in Big Bend, Wisconsin on Friday, April 19. The fire occurred near Industrial and Edgewood, and longtime business owner Greg Peterson received the devastating news just after 9 p.m. Peterson’s landscaping business, Extreme Exteriors, which he had run for 23 years, was engulfed in flames, leaving him feeling sick to his stomach at the sight of the destruction.

Despite the loss, fire officials were able to rescue some priceless memories for Peterson, including photos of his family that held sentimental value. While the extent of the damage is currently unknown, Peterson believes that the cost of rebuilding will amount to millions of dollars. Despite the devastation caused by the fire, Peterson is already looking towards the future and focusing on rebuilding his business. He expressed gratitude for the outpouring of support from the community, who have offered to help in any way they can. As the investigation into the cause of the fire continues, Peterson remains optimistic about what lies ahead.