Flexibility, Customer Focus, and Collaboration: The Olde Open Window’s Success Story

Fourteen years ago, The Olde Open Window was opened in downtown Brainerd as a gift shop with antiques and home décor. Over the years, the store has evolved and adapted to meet the changing needs of the market. Lynda Boyd, the owner, believes that flexibility and vision are crucial for running a successful small business.

Initially, Boyd quickly expanded the store within six months of opening, seizing any opportunities that came her way. She attributes the growth of the store to word-of-mouth recommendations from satisfied customers, strong social media presence, and support from the local community. The Brainerd Lakes Area’s tight-knit small business community plays a significant role in supporting stores like The Olde Open Window.

Boyd recognizes the importance of collaboration among local businesses and has become a valuable resource for other small businesses in the area. She provides advice and support to new entrepreneurs while featuring products from over 20 local businesses and vendors in her store. This creates a platform for other entrepreneurs to showcase their goods while also providing customers with a diverse range of products.

Despite facing challenges over the past 14 years, The Olde Open Window has thrived due to its adaptability, customer focus, and collaboration with the local community. Boyd’s commitment to growth and success serves as an inspiration for entrepreneurs in the area who aspire to create their own small businesses.

In conclusion, The Olde Open Window is an excellent example of how adaptability and collaboration can lead to success in running a small business. Lynda Boyd’s commitment to growth, customer focus, and supporting other small businesses is what sets her apart from other entrepreneurs in the area. Her story serves as an inspiration for others who dream of starting their own small businesses one day.