Beyond Meat (BYND) is a plant-based food company that has recently expanded its selection of “Crumbles” product line. This new range of products has received certification from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program, highlighting the health benefits of their plant-based offerings.
To promote their healthy alternatives, Beyond Meat CEO Ethan Brown sat down with Yahoo Finance Executive Editor Brian Sozzi to discuss their latest products and market strategy. Brown emphasizes that their plant-based foods are not highly processed, as they are often portrayed, and stresses the support they have received from the nutrition and medical communities.
The company is working to combat negative perceptions surrounding plant-based foods by positioning their products as a healthy alternative. However, Brown notes that industry attempts to frame these foods as unhealthy contradict this narrative, given the support from experts in nutrition and medicine.
To learn more about Beyond Meat’s latest products and market updates, tune in to Yahoo Finance Live for a full episode with CEO Ethan Brown.
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