Despite negative weather forecasts and the return of cold weather, one in three Italians (34%) are defying the odds and heading out for spring long weekends. The Coldiretti/Ixè survey confirms this trend, with Liberation Day providing a popular opportunity for trips or short holidays. Most Italians are choosing national destinations, including the sea, cities of art, countryside, and mountains.
When it comes to accommodations, Italians are opting for homes owned by themselves or friends and family, followed by hotels and bed and breakfasts. Farmhouses are also a popular choice, with some already fully booked as visitors seek outdoor experiences and quality food.
Italian farmhouses are gaining popularity due to their emphasis on all-Made in Italy local tourism and sustainability. These rural retreats offer a variety of activities to cater to sports enthusiasts, nostalgics, curiosity seekers, environmentalists, and those interested in cultural experiences like archaeological or naturalistic tours and wellness activities.
Despite concerns related to the challenging international situation, the success of spring long weekends bodes well for the upcoming summer tourist season. Visitors are drawn to the unique offerings of Italian farmhouses and the opportunity to experience the beauty and culture of the country in an authentic and sustainable way.
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