AffiniPay, a fintech company based in Austin, Texas, has observed a shift in payment activities as businesses resume in-person operations following the COVID-19 pandemic. With more and more transactions becoming digital, small businesses are finding it challenging to keep up with the changing landscape. As CEO of AffiniPay for the past three years, Dru Armstrong emphasizes the importance of identifying trends and swiftly adapting to changes in the industry.
With a 20-year history of offering online payment solutions, AffiniPay recently expanded its offerings through the acquisition of MyCase in 2022. This acquisition allowed the company to introduce expense management tools and a virtual Visa card, enhancing its suite of services. Looking ahead to 2024, Armstrong anticipates the transformative impact of generative AI on the fintech industry. She envisions AffiniPay becoming a trusted solution in the fintech industry by effectively incorporating tools that enhance efficiency.
Small legal and accounting firms looking to embrace digital payment acceptance services have turned to AffiniPay for its expertise in this area. The company’s commitment to providing innovative solutions has earned it a reputation as a leader in online payment processing for professionals. By remaining flexible and proactive, Armstrong stresses that AffiniPay aims to solidify its position as a leading fintech solution provider trusted by businesses of all sizes.
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